Proper Food, the Bay Area-born concept known for elevating everyday grab-and-go dining, is bringing its fresh, flavorful, chef-crafted meals to San Carlos. Open to everyone, the new location at Genesis Skyway, 959 Skyway Road, will celebrate its grand opening on Tuesday, November 3, with food samples, giveaways, and special treats from partners including Andytown Coffee Roasters and Maeve.
Founded in San Francisco by Stanford alumni and husband-and-wife team Dana and Howard Bloom, Proper Food was created around a simple idea: eating well shouldn’t require sacrificing time, flavor, or quality. Together with Founding Chief Culinary Officer Juan Muñoz, whose background includes working in two Michelin-starred San Francisco restaurants, they’ve reimagined what grab-and-go food can be.
“We started Proper Food because we were frustrated by the lack of options for food that is wholesome, delicious and fast,” said Dana Bloom, Co-Founder and Co-CEO. “We wanted to create food that people could genuinely look forward to eating – made with the same care, creativity, and quality ingredients you’d expect from a great restaurant, but ready when you are. We’re excited to bring that experience to the San Carlos community.”
At the heart of Proper Food is Chef Juan Muñoz’s inventive, globally inspired menu. Each day, Proper’s culinary team prepares fresh meals from scratch, using thoughtfully sourced, seasonal ingredients and making everything from dressings and sauces to soups and spreads in-house.
The San Carlos menu features a rotating selection of vibrant salads, hearty hot plates, sandwiches, wraps, and breakfast favorites. Highlights include Seared Lemon Pepper Ahi Tuna with saffron-infused rice and beluga lentils; Salmon Teriyaki with brown rice and broccoli; Sweet Potato Enchiladas with roasted poblanos and Oaxaca cheese; and a seasonal fall salad with roasted apples, pickled pears, goat cheese, and caramelized pecans.
“The most meaningful dishes start with great ingredients, but what elevates them is an understanding and respect for each ingredient that allows us to bring out the very best in it,” said Muñoz. “We source from the same quality purveyors you’d find in a fine-dining kitchen and bring attention to flavor, technique, and detail. Our goal is to make food that’s exciting, satisfying, and accessible enough to enjoy every day.”
Located within the Genesis Skyway office campus, Proper Food is open to the public, not just building tenants. The location serves breakfast, lunch, and coffee, including a full espresso bar with hot and iced beverages. For added convenience, customers can order breakfast and lunch for delivery directly through properfood.com or through DoorDash, Uber Eats, and Grubhub.
The opening marks another chapter for the company, which has grown from its first San Francisco Financial District location in 2014 to locations across the Bay Area and New York City. Proper Food was recognized for Best Quick Eats in San Francisco Magazine’s Best of the Bay 2026 issue and named among the San Francisco Business Times’ fastest-growing private companies in 2025.
Guided by its core value of “with care,” Proper Food also donates unsold meals to local food banks each night, helping ensure that good food doesn’t go to waste.
GRAND OPENING DETAILS
Tuesday, November 3, 2026 | Proper Food at Genesis Skyway | 959 Skyway Road, San Carlos, CA 94070
Food samples, giveaways, merchandise, and treats from brand partners. Open to the public.
